As the most professional and international retail trade show in China, C -star - Shanghai’s International Trade Fair for Solutions and Trends all about Retail has been successfully held for five editions since its debut in 2015. As the official satellite event of EuroShop – The World’s No. 1 Retail Industry Trade Fair, C -star features the inspiring and new solutions in Shopfittings and Shop Furnishings, Store Design & Visual Merchandising, Smart Retail Technology, Lighting, Catering Hospitality Equipment, and Refrigeration System, builds up a great business platform for retail solution providers and retailers across the globe.
Here are the highlights from the scene：
ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Dus-seldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials, lighting and visual merchandising, the clear communication of the product range as well as direct means of appealing to customers are key criteria for the jury of experts.
As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domestic experts to join the jury and crown the outstanding store designs in China.
The EuroShop RetailDesign Award China is an extension of the EuroShop Retail Design Award, which is one of the concurrent activities of the EuroShop Trade Fairs series. For the EuroShop RetailDesign Award China 2020, 57 proposals were submitted, 30 nominees reached the final two rounds.
The shortlisted works will enjoy such exposure as promotions through the online channels of C-star and on-site poster wall displayed at the venue. At the same time, shortlisted applicants will be invited to participate in the award ceremony on the evening of September 2 to exchange ideas with well-known retail brands and designers.
Here's the video we captured at the scene：