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Live integration from EuroShop 2020

Integration by St Display | Image courtesy of the internet.

The eyes of the retail world will be on Düsseldorf between now and 20 February, for EuroShop 2020, the world’s biggest retail trade fair (across a floor space of 125,000 square meters). It will bring together to the tune of 2,300 exhibitors from over 57 countries with 110,000 trade visitors expected from throughout the world in EuroShop 2020.

Held every three years, founded in 1966, EuroShop has a history of more than 50 years. It is an indispensable meeting point for retail professionals, offering insight into future trends and presenting state-of-the-art innovations in technology, energy management, store design, and a myriad of other growth areas.

Expo & Event Marketing, Food Service Equipment, Shop Fitting & Store Design, Lighting, Refrigeration & Energy, Management, Retail Technology, Visual Merchandising, Retail Marketing, EuroShop is built around those eight ‘experience dimensions’, which will seek to inspire delegates and cover all aspects of the retail environment.


The venue, Messe Düsseldorf, has also been upgraded for this year’s EuroShop, with the smaller Halls 1 and 2 being demolished to make way for a state-of-the-art Hall 1, with increased access. That's why we didn't see hall 2 at the show.

The popular POPAI Global Village (Hall 1) has been rebranded to incorporate all aspects of point-of-purchase and point-of-sale marketing, as well as host presentations on this topic.


Boasting a total of 600 speakers and well over 500 expert talks delivered over five trade fair days this accompanying program offers each trade fair visitor invaluable and right-on-target value-added.


In Hall 3, delegates can visit the Start-Up Hub, which is a dedicated presentation area aimed at new companies operating in the development of the latest retail IT systems and solutions.


The IFES Global Village is a highlight in Hall 4, as a meeting point for the IFES family (International Federation of Exhibition & Event Services) as well as a networking hotspot for business partners around the world. The IFES Global Village also played host to a breakfast event featuring students and emerging talent on 17 February.

One of the most popular aspects of EuroShop 2020 is likely to be the Innovations Hub, which will deliver innovative future visions from the fields of man-machine interaction, and virtual and augmented reality. Located in Hall 4 and developed in cooperation with Düsseldorf University, Tennagels Medientechnik, and LAVAlabs Moving Images, the hub is expected to deliver a series of innovative workshops and multi-sensory experiences.


Premium City, which will feature in Hall 5, will see the retail design course of the design faculty of Düsseldorf University merge retail, public space and mobility into a 665-square-meter exhibition space.

Hall 9 will welcome the return of the Italian Lighting Lounge for the third exhibition running. Italian companies from the areas of interior and outdoor lighting, as well as industrial design, will present the latest trends and innovative systems on the international market.


From interior design to forward-looking retail design concepts: the EuroShop Designer Village will be given an as prominent and high-quality stage as ever in 2020. The exterior design of the Designer Village comes to the care of students from the Architecture and Design Faculty of the Peter Behrens School of Arts (PBSA) Düsseldorf.


ECOpark is a special area for smart solutions revolving around energy themes in retail. Exhibitors here focus on smart, cross-outlet concepts that cater to the development of an ever more connected and complex energy system involving renewable energies. Alongside this, modern climate and air-conditioning technologies will be in the limelight.


The renowned EuroShop Retail Design Awards will be presented for outstanding store concepts and designs, the coveted Retail Technology Awards Europe for prominent IT solutions in retail and the Wissenschaftspreis will be awarded by EHI to excellent scientific works of high relevance to the retail industry.

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